Paige Briscoe (the owner of ReRoot Gardens indie plant shop) and Pedro Galvez, the store manager, display plants at the RiNo store on Tuesday, August 4. The pandemic has seen a boom in plant stores as people seek to beautify their homes. (Hyoung Chang and The Denver Post).
Although many retail shops experienced a slowdown during the pandemics, independent plant stores have seen their business grow as customers look to beautify their homes with nature.
“There are not a lot of silver linings with this whole virus, but it has gotten people into plants,”Paige Briscoe, owner and operator of ReRoot Gardens on Larimer Street, said this. “There is an influx of people working from home who want their home space to feel good, calm and relaxing, and that’s something plants do for people, provide a source to something else that’s living.”
Before, she said, many people were too busy to tend to plants in their home, but now when you’re looking at the same four walls and furniture, it’s nice to nurture something to break up the day. A lot of ReRoot’s current customers are new plant parents, too, Briscoe said, and they come from a diverse demographic in terms of age, gender, race and background.
“That’s really exciting for a shop like ours because not only is connection (to customers) high on our list but so is education and making sure they will be successful in their plant journey,”The 29-year old said it.
After hosting a successful plant installation, ReRoot was established in 2018 at the RiNo design collective Modern Nomad. Briscoe, who was previously a waiter, bartender and model, decided to devote herself to plants and opened the shop. ReRoot moved into its current location in February 2020. However, the pandemic forced it to close three months later.
“Slowly we got our online shop up and going, which was the long term goal anyway, and it was great. We would sell out of hundreds of plants within minutes,”Briscoe sources greenery from California and Florida, said Briscoe. “But then, slowly sales started to decline, and I asked fellow retailers and they were experiencing the same thing.”
Plants of indie plant store ReRoot Gardens that’s located in RiNo, seen here on Aug. 4. (Hyoung Chu, The Denver Post).
Now ReRooted’s brick and mortar shop is open to four masked people at a time, and Briscoe has mostly closed up the online store, for now. She said that business is good and that she enjoys teaching people how to grow plants in their homes and lives.
Jessica Schutz, Green Lady Gardens’ owner, feels the exact same way. Schutz opened her colorful, Latin-inspired shop in the same time as Briscoe. However, hers has remained in Sante Fe Arts District for the entire time.
“I had a dream about opening a plant store and one day I drove past this spot and a week later signed a lease,” said Schutz, who had been selling plants at farmers’ markets previously. “I love color and really wanted a colorful plant store with character.”
Schutz, who was born in Southern California, stock her shop with pots imported from Mexico, hand-crafted containers from local artisans, handicrafts that match her motif that she receives straight from artists, as well as a variety of unique and easy to maintain house plants. There are many plants to choose from, including money trees and fiddle leaf figs as well as jade, pothos and philodendrons, asparagus, fern, and many others.
Schutz is like Briscoe in that she makes plant education an integral part of her business. Customers will see this as soon as the enter and take in large quantities. “How To Find a House Plant”You can also hang the chart on the wall. It works too, and in the two years she’s been open she said a lot of her clientele are repeat customers, plus plenty of new ones as well.
“Everyone is at home so they want plants, thank goodness so many people still have jobs,”The 37-year old noted that her business was fortunate to be able to emerge from this recession and pandemic relatively unscathed. “My sales go up every single month and I have a very robust following and a strong base.”
Indie plant store ReRoot Gardens in RiNo has cactus plants. (Hyoung Chu, The Denver Post).
One such customer is Niki Knaub, a children’s book author in Harvey Park, who is one of those “plant moms”She has now grown her indoor jungle to 40 plants. Her love for greenery wasn’t born out of quarantine but instead had been instilled in her from her mom and grandmother. She began collecting in college with one plant and has grown her collection since then, even after getting married, moving several times, and having two children.
“I was raised with the idea of nurturing plants,”Knaub said that he prefers to choose low-maintenance plants. “You learn as you go. Before I buy a plant I research what kind of care it needs and if I have the right lighting in the house.”
Knaub stated that she has many air plants, snake plants and ponytail palms, as well as lipstick plants and cacti. However, she said that if she finds something truly special, she would consider adding it to her collection. And, even though she’s not actively looking for more greenery, she still visits the independent plant shops around town, especially since Paulino’s, her “favorite greenhouse ever”She stated, she closed in July 2019.
“I made it my mission that when Paulino’s closed to visit every plant store in the city because I wanted that same kind of feeling I got from Paulino’s,”She said. “When you walk in and the plants look really great, you know you can buy a plant from there.”
Independent plant shops are the best place to find your first plant or start a mini-jungle. toolsto be a good plant parent and ensure that potted organisms thrive.
Denver’s independent plant shops
Birdsall & Co.
The Urban Nursery
3040 Blake St.
This “urban nursery” It is fully stocked with everything you need in your city gardenYou will need herbs, vegetables, and hanging baskets for your annual needs.
The Garden Boutique
2870 South Broadway, Englewood
You can also add a slew of pots, hanging and house plants to your outdoor space. garden Two locations of this 25-year old business offer decor. The shops offer classes for anyone looking to add a little extra to their jungle game.
Green Lady Gardens
733 Santa Fe Drive
This Latin-inspired shop is located in Santa Fe Arts District. They sell bright pots, locally-made planters, cacti and large house plants, as well as air plants, succulents, and other plants.
819 East 6th Ave.
The shop is a family-owned business that has been in existence since 1974. It lives in an old house that the owner also owns. It’s a unique place to buy plants and the owner is an encyclopedia of helpful tidbits about each one.
3824 West 23rd Ave.
Specializing in tropical foliage, flowers, succulents, air plants and hand-crafted wood planters and living art installations, this Sloan’s Lake shop proves great for anyone looking to bedazzle their indoor space with greenery.
1000 Acoma St.
Outdoors is the best! nurseryThis shop is a combination of a charming greenhouse and a breezy shop. There’s an indoor section too, and the venue sells both indoor and outdoor plants. Don’t visit without paying respects to the friendly, plant-loving shop dog, Henry.
1218 34th St.
For two years this shop has been peddling well-kept plants, and now it’s found a permanent home in RiNo. The owner will host workshops once the COVID-19 requirements are fulfilled.
3785 Grove St.
Though this is is a small shop, it’s chock-full of locally-made goods, terrariums and sustainable plants like succulents, cacti, peace lilies, zz plants, foxtail fern and more. You can either visit the store or browse the online inventory.
Updated Aug. 6th at 4:36 PM The following corrected information has been added to this article: Because of a reporter’s error, a plant shop’s name was misspelled. ReRoot is the correct spelling.
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